The Program

Business Makeover is a program which pairs IDC students with local businesses in the Herzliya area. Each team will escort a small business and act to improve its revenue, positioning and overall appearance through careful planning and creative thinking.

Who Is It For?

B.A and M.A IDC students who are willing and able to commit and show exceptional skills in the fields of customer behavior, marketing, financing, branding and more.

Program Overview

Students are paired into 10 teams of 4 each. Upon completing the training phase, each team will compose a business plan for both the short and long terms and execute it under the guidance of numerous counselors from the fields of marketing, financing and management.

The Team

Contact us at: iec.businessmakeover@iec.idc.ac.il

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